Company Profile

Uhde Book of Ideas 2010

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The 2010 Uhde company profile, created as a book of ideas, provides a very personal insight into the world of the engineering branch of ThyssenKrupp AG. The annual report represents past year’s facts and figures, the range of services and products, news of all worldwide operating subsidiaries and associated companies, as well as ideas by employees. A customised font, vivid sketches and photos, consistently positioned spread notes, surprising elements of tactile quality and many stories reflect on the company’s claim “Engineering with ideas” and bring it to life in an easy-to-understand manner. The book of ideas can be individualised and is available in German and English.

Credits
  • Client:
    Uhde GmbH, Dortmund
  • Design:
    act&react Werbeagentur GmbH, Dortmund
  • head of marketing:
    Dr. Detlef Markmann
  • creative direction:
    Thomas Szabo
  • art direction:
    Dominik Jacky
  • text:
    Petra Weber-Lenz
  • project management:
    Emily Benecke