UNICEF recently created the ZEROawards, the goal of which was to raise funds from Vietnam’s most successful individuals and corporations. A whole brand identity was developed around an award, which acknowledges humanitarian commitment. Building up on the campaign “Believe in ZERO”, whose aim was to reduce the number of preventable child deaths to zero, the new logo illustrates this cause with a call to action. The figure zero is composed of hundreds of pluses, with each plus representing the power of individual donations to make this aim, zero child deaths, become reality.
UNICEF Vietnam, Ho Chi Minh City
Rice Creative, Ho Chi Minh City
Joshua Breidenbach, Chi-An De Leo
Hai Nguyen, Jennifer Chan, Nguyen Huynh, Kornelia Engqvist