Motel One’s online presence has undergone a complete relaunch including a revised design and a new booking experience. The new website makes the user friendliness and attractiveness of the brand more tangible in a smart and intuitive manner. Well-thought-out transitions now guide users directly to the desired content and smoothly through the booking process. At the same time, users can gain exciting insights into the diverse world of brands. The visual design of the interface is derived from the imagery and colour palette of the hotel’s interior to create emotional references.