The SAEM brand has a clear focus on environmental protection in every design. Details of the packaging, such as texture, colour and shape, are designed to convey its nature-centredness to the customer. All packaging uses materials that comply with sustainability and eco-friendliness standards. The container becomes wider at the bottom for increased stability and convenience when testing the product and displaying it in the store. The green colour was chosen to resemble the leaf of the harakeke, the New Zealand flax, while the cap is manufactured using thermal transfer printing to convey the natureoriented feel.