The goal of this trade fair stand was to mark the brand’s transformation from rational to emotional. Starting from the central GROHE SPA™ area, visitors were taken on a sensory journey through the different product categories. Multimedia displays, lifestyle environments and interactive experience zones were set against a backdrop of natural colours, Glacier White Corian and light oak-wood flooring. Materials were chosen for their authenticity and emotional appeal. In order to communicate that design, technology and sustainability, along with quality, are fundamental keystones of the brand.
Grohe AG, Düsseldorf
Grohe AG in cooperation with Schmidhuber + Partner, Munich