Grohe Trade Fair Stand ISH 2011

Urban Village

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The goal of this trade fair stand was to mark the brand’s transformation from rational to emotional. Starting from the central GROHE SPA™ area, visitors were taken on a sensory journey through the different product categories. Multimedia displays, lifestyle environments and interactive experience zones were set against a backdrop of natural colours, Glacier White Corian and light oak-wood flooring. Materials were chosen for their authenticity and emotional appeal. In order to communicate that design, technology and sustainability, along with quality, are fundamental keystones of the brand.

Credits
  • Client:
    Grohe AG, Düsseldorf
  • Design:
    Grohe AG in cooperation with Schmidhuber + Partner, Munich
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