Red Dot Design Award
Brand Identity

usaaan

usaaan | Red Dot Design Award

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usaaan is an umbrella rental business in China which allows people to protect themselves from the sun when they are out and about. A smartphone app is used to find the nearest rental station, making it easier to hire and return an umbrella in a way that suits modern life. The key visual is a zebra, shaping the entire brand identity. The striped design is used consistently throughout the whole communication from product design to advertising. The bilingual word mark stands out against the contrast of black and white. A light-green colour provides an attractive and refreshing nuance to the brand design.

Red Dot Design Award

usaaan | Red Dot Design Award
usaaan | Red Dot Design Award
usaaan | Red Dot Design Award