To position the brand Océ Colorado 1640, a new packaging design was developed. The photosensitive ink can be released only after installation. Its ingredients necessitate specific label regulations. Due to the fact that not all product information is required for everyday use, selected details are placed on the rear. The product colour, details and logo are clearly displayed on an area covering a third of the bottle’s circumference. In order to be highly cost-effective, the geometry of the bottle’s interior is shaped to leave as little residue as possible. To avoid mishaps, the bottle is equipped with an RFID chip.