Since 2006, the UXDP posters have promoted an entry-level recruiting program called “User eXperience Design & marketing Promotion” held by the Naver Corporation in South Korea. These posters regularly capture the attention of students from Korea’s major design university. The poster idea sets out to inform applicants about the concepts behind Naver’s designs and, furthermore, to communicate the corporation’s identity and culture. The keyword of the 8th programme’s poster is “copy”, which shows how the efforts made by the soon-to-be-active members of society accumulate during their days at school to result in a concrete outcome. The 9th programme’s poster is doublesided: one side features the corporate philosophy, while the other displays the intensity of UXDP.