Valtida Piccola is an olive oil produced in the Istria region of Croatia. The aim behind the development of the packaging design was to differentiate this olive oil from similar ones on the market. The eye-catching typographic design plays with the effect of different colours, and boldly penned individual letters follow a harmonious colour spectrum. An additional wrap swathing the bottle furthermore emphasises the handcrafted manufacturing of the product. The same colourful print as on the bottle captivates the attention of the target group.