Red Dot Design Award
Poster Series


Verses | Red Dot Design Award

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This poster series, combining expressive typography with dynamic photography, was developed for the contemporary Pacific dance company Black Grace. The central motif of the campaign combines images of the artists and important visual elements of their performances as a triptych. The incorporation of a custom typeface – combining a classic modernist font with the form of traditional Samoan tattoos – allows the image to still be clearly visible through the typeface.

Red Dot Design Award

  • Client:
    Black Grace, Auckland photography art direction Neil Ieremia
  • Design:
    Alt Group, Auckland
  • creative direction:
    Dean Poole
  • graphic design:
    Shabnam Shiwan
  • photography:
    Duncan Cole