Rare and hardy alpine flowers that grow in cool, high-altitude air inspired the Swiss cosmetics manufacturer to create the skin care series Vetia Floris. The packaging reflects the luxury feel, while the colours were selected not only according to their symbolic meaning: gold, the colour of power, pride and luxury, emphasises that gold is also used as a natural ingredient in the products. White, as the colour of purity, perfection and the divine, illustrates that white flowers are part of the formulation. Black, as a basic colour, stands for prosperity, elegance, power and modernity. The packaging concept includes glass jar, flacon, inside box, leaflet and spatula.