Red Dot Design Award
Beverage Packaging

Vita 500

Vita 500 | Red Dot Design Award

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The design for the Vita 500 vitamin product comprises a stand-up pouch and packaging for jelly drops. The objective was to visualise a notion of youthfulness. The heart-shaped design of the stand-up pouch, which includes a screw cap, and of the jelly products manages to convey a uniform product identity. Referring to the main ingredient of vitamin C, the letter “C” has been graphically emphasised to underscore the association with the brand identity.

Red Dot Design Award

Credits
  • Client:
    Kwang Dong Pharmaceutical Co., Ltd., Seoul, South Korea
  • Design:
    Kwang Dong Pharmaceutical Co., Ltd., Seoul, South Korea
  • Design Team:
    Ga Ram Heo Ji Soo Yook
Vita 500 | Red Dot Design Award