corporate films

VIVA Rebrand 2010/2011

The music and entertainment channel VIVA has repositioned itself as a gender-neutral entertainment brand for both younger and older target audiences. Instead of generating artificial worlds, the concept is oriented to presenting real-life environments. The visual focus is a redesigned logo: its familiar triangular shape depicts the heart of the channel and in this way establishes a close connection to the viewer. The consistent simplicity of the design language achieves variety by playing with the shape of the triangle, which has long been a central component of the VIVA brand.

Red Dot

Credits

Client:

MTV Networks Germany GmbH, Berlin
Design:

MTV Networks Germany GmbH, Berlin
design team:

Dinko Lacic, Justin Kruse, Robert Brodmüller, Joffrey Jans, Mario Lombardo, Laurence Ellis