With the new Vodafone Devices digital campaign, the company is starting a refreshed, digitally segmented marketing. The central design element involves dynamic key visuals, which seamlessly convey each device’s singular message in a consistent visual identity. This contemporary approach strengthens the positioning of Vodafone as a global player with a measure which engages users through all international channels. Thanks to the flexible-to-use yet strong visuals, this digital campaign can be used effortlessly in all different markets across the globe. As another part of the campaign, the technical process of designing and testing devices in Germany was showcased to the audience.