Client: Campo Grafico Association, Milan, Italy
Editorial
Vogelhausbuch
The colourful Görtz world of birds presents itself in all the Görtz sales areas set up for children’s shoes. For this purpose, a lovingly designed birdhouse is of course indispensable: a big colourful book all about our feathered friends to play with and marvel at. Along with five different bird packagings for shoelaces, in the form of a sale special, it has served to increase customer frequency in the Görtz sales areas for children’s shoes and to win over customers for the Görtz store card.
Credits
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Client:Görtz GmbH, Hamburg head of marketing Michael Jacobs
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Design:gürtlerbachmann Werbung GmbH, Hamburg
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creative direction/concept:Uli Gürtler
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art direction:Veronika Kieneke
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project management:Anne Kukereit
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illustration:Veronika Kieneke
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text:Claudia Oltmann