Red Dot Design Award
Editorial

Vogelhausbuch

Vogelhausbuch | Red Dot Design Award

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The colourful Görtz world of birds presents itself in all the Görtz sales areas set up for children’s shoes. For this purpose, a lovingly designed birdhouse is of course indispensable: a big colourful book all about our feathered friends to play with and marvel at. Along with five different bird packagings for shoelaces, in the form of a sale special, it has served to increase customer frequency in the Görtz sales areas for children’s shoes and to win over customers for the Görtz store card.

Red Dot Design Award

Credits
  • Client:
    Görtz GmbH, Hamburg head of marketing Michael Jacobs
  • Design:
    gürtlerbachmann Werbung GmbH, Hamburg
  • creative direction/concept:
    Uli Gürtler
  • art direction:
    Veronika Kieneke
  • project management:
    Anne Kukereit
  • illustration:
    Veronika Kieneke
  • text:
    Claudia Oltmann