Ongoing digitalisation and globalisation place new demands on maintaining a holistic brand image. In response to these challenges, Volkswagen launched an exclusive typeface with two variants: “Volkswagen Head” and “Volkswagen Text”. The typeface family radiates a dynamic, modern touch, creating an optimal fit between the look of the type and the brand character. The new typeface blends angles, edges and curves to create a visual bridge and an aesthetically pleasing flow. In addition, the typeface’s technical standards, such as spacing, legibility, multilingual formats and cross-media capabilities, make it suitable for digital and mobile media. It is designed for use in all communication media, as well as in vehicles.