Red Dot Design Award

Volkswagen Think Blue.

Volkswagen Think Blue. | Red Dot Design Award

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With the message “Think Blue.” Volkswagen wants to get people interested in the topics of ecology and sustainability. An exhibition on that topic at the Volkswagen Automobil Forum Unter den Linden in Berlin in 2010 presented a “Think Blue.” landscape, spread on 600 sqm, which communicated content and information about sustainability in an original way. The exhibition space turned into an experience: questions inspired to participate and think; answers on the ground navigated through the course. The three-dimensional lettering “Think Blue.” served as seating furniture.

Red Dot Design Award

  • Client:
    Volkswagen AG, Wolfsburg
  • Design:
    MetaDesign AG, Berlin
  • head of advertising:
    Prof. Uli Mayer-Johanssen
  • managing director:
    Jens Böhlke
  • creative direction:
    Olaf Schroeter
  • concept:
    Judith Homoki, Walter Schütz
  • graphic design:
    Livius Dietzel, May Kato, Annette Ebert
  • customer advisory service:
    Anne Mauersberger
  • production management:
    Simone Juhas
Volkswagen Think Blue. | Red Dot Design Award