Volume Control

In an out-of-home campaign, OHROPAX is presented as a brand which stands for peace and quiet. In order to sum up the benefit of ear plugs quickly and simply in visual form, the poster motifs show sources of everyday noise such as musical instruments or gardening equipment. They are arranged according to the volume of noise they make, showing the loudest source of noise as the largest item on the very left and the ear plug as the smallest item on the very right. The claim “Erfinder der Ruhe” (Inventor of peace and quiet) also expresses the promised advantage and the brand positioning convincingly.