Annual Report

Vor Ort und überall

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Stadtsparkasse Magdeburg’s annual report is a testimony of the savings bank’s commitment to its city and community as well as for internationally active customers. Five richly illustrated success stories from Magdeburg, high-impact headlines, a sophisticated and user-friendly design, financial results, facts and figures are all packed into a wooden box. The box with the annual report was sealed and sent to premium customers together with nails and a pair of tongs. This guarantees to fully captivate readers’ attention and emphasises the extensive service range of the Sparkasse.

  • Client:
    Stadtsparkasse Magdeburg
  • Design:
    Genese Werbeagentur GmbH, Magdeburg
  • art direction/graphic design:
    Andreas Georgi