Vorwerk Annual Report 2014

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Vorwerk devoted its annual report 2014 to the topic of customer proximity, introducing some of the unusual communication methods employed by this direct sales company, with its signature ironic twinkle and interactive design elements. The report’s playful features awaken readers’ curiosity, inviting them to take a closer interest in the company – a concept that has been used since the 1980s, but without a dry and dusty appearance thanks to the modern interpretation it receives year after year.

Credits
  • Client:
    Vorwerk & Co. KG, Wuppertal
  • Design:
    OrangeLab, Düsseldorf
  • Pre-Press:
    Die Qualitaner GmbH, Düsseldorf
  • Printing:
    Druckhaus Ley + Wiegandt GmbH + Co, Wuppertal