Vorwerk Annual Report 2016

Back

Vorwerk’s annual report for 2016 brings cultural variety to life. With playful, interactive design elements, the report approaches a range of cultural aspects such as culture shock, fairy tales and cultures of gathering. Sometimes the annual report shows, tongue-in-cheek, how the hard German coconut and the smart American peach interact; sometimes it encourages readers to check, with a BMI disc, how many kilograms they have collected over the years. These playful design elements evoke curiosity and invite the reader to have a closer look at the company.

Credits
  • Client:
    Vorwerk & Co. KG, Wuppertal, Germany
  • Design:
    OrangeLab, Düsseldorf, Germany
  • Translation:
    Concept language services GmbH, Wuppertal, Germany
  • Pre-Press:
    Die Qualitaner GmbH, Düsseldorf, Germany
  • Printing:
    Druckhaus Ley + Wiegandt GmbH + Co, Wuppertal, Germany
  • Illustration:
    Jon Frickey, Hamburg, Germany