Vorwerk’s annual report for 2016 brings cultural variety to life. With playful, interactive design elements, the report approaches a range of cultural aspects such as culture shock, fairy tales and cultures of gathering. Sometimes the annual report shows, tongue-in-cheek, how the hard German coconut and the smart American peach interact; sometimes it encourages readers to check, with a BMI disc, how many kilograms they have collected over the years. These playful design elements evoke curiosity and invite the reader to have a closer look at the company.
Vorwerk & Co. KG, Wuppertal, Germany
OrangeLab, Düsseldorf, Germany
Concept language services GmbH, Wuppertal, Germany