Vuse, a brand for e-cigarettes, uses the universal language of music in order to address its core target group, the creative class, in a particularly intense manner and build memories. This approach enables the company to stand out from the competition.
Credits
Client:
Vuse, London, United Kingdom
Design:
amp, Munich, Germany
Project Team:
amp:
Michele Arnese (Chief Creative Officer)
Karolina Namyslowski (Creative Director)
Christina Komitakis (Creative)
Daniele Pellegrini (Sound Designer/Production)
Nathan Miller (Sound Designer/Production)
Axel Steinmann (Creative/Artist Services)
Alejandro Vega (Sound Designer/Production)
Helge Ebinger (Sound Designer/Production)
Al Miseri (Music Production Supervisor)
Agnieszka Niedzialkowska (Client Management)
Vuse:
Guido Berthold (Global Head of Brand
VUSE)
Malky Brown (Project Lead/Brand Manager
VUSE)
Elly Criticou (Global Category Director/New Categories - Vapour & Group Head of New Channels)