Food Packaging

Wagamama Takeout Experience

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The objective of this packaging design was to reimagine Wagamama’s takeaway experience by better connecting the home customer with the excitement, taste and aesthetic value of the restaurant experience. The standard sizes and shapes of the large and small bowls make them stackable for delivery and allow for convenient storage, whilst the choice of materials and form contributes to a holistic, functional system. Each bowl is delivered as a complete package, wrapped in a band that provides a considered place for chopsticks and lists the entire Wagamama menu so that the enclosed order can be accurately marked.

Credits
  • Design:
    Pearlfisher, London
  • Chief Creative Officer:
    Jonathan Ford
  • Client Management:
    Ally Tyger
  • Managing Director:
    Darren Foley
  • Technical Project Management:
    Jenny Cairns
  • Client:
    Wagamama, London
  • Creative Strategy:
    Jack Hart
  • 3D Design Direction:
    Mike Beauchamp
  • Design Direction:
    Fiona John