In order to promote the tiger-striped coating of this new snack product, the packaging design uses a graphic trick that transforms the product name Tiger Nuts into the face of a tiger. The hand-drawn typography was carefully crafted to create and ensure instant product recognition. The product line with three different flavours thus clearly differentiates itself from competitor products on the shelf. The playful appearance even extends to a customised barcode showing the tiger stalking through long grass. The creative product text complements the distinctive packaging design.
PepsiCo UK & Ireland, Theale, West Berkshire
Design Bridge, London
Hayley Barrett, Felicity Walker, Alice Douglas-Deane