The new brand appearance of the Walser Privatbank sets out to perform a balancing act between traditional values and the onset of a new era. The design concept provides an alternative to the typography, image style, colours and layout of its previous visuals. Even the bank’s former name longer catered to the new demands and was replaced. The redesign of the brand – from the established black-yellow appearance of the Raiffeisen bank group to a new corporate guise – uses a broad colour palette contrasting with black-and-white photography.
Walser Privatbank, Riezlern head of marketing Markus Kalab