Wayfarer, the name of a new gin label from Cologne, takes the consumer on a journey to the south of France. Lavender, thyme, rosemary, basil and sage are the notes that dominate the smell and taste of the brand’s first gin, “Provence”. The logo undulates around the shapely bottle like a winding path and enables the observer’s eye to explore its course. In a shade of purple that evokes the lavender fields of Provence, the label around the neck features excerpts from an amusing travelogue that vary from bottle to bottle. With its clean lines, the design deliberately sets itself apart from the ornate look of its competitors.