Event Poster

WCG 2019

The terracotta army is a symbol of the Chinese city of Xian, partner to the return of the World Cyber Games 2019. The famous clay warriors became the key visual for the campaign to advertise the international tournament. They also adorned the corresponding poster series in powerful, contrasting colours and equipped with modern, technical accessories like Segways and controllers. In this way, the partnership between the city and the event was communicated effectively, and a visual link was created between tradition and modernity.

Red Dot

Credits

Client:

WCG, Smilegate, Seongnam, South Korea
Design:

Eidetic Korea, Seoul, South Korea
Project Team:

Yohan Choi (Executive Sponsor) Justin Donghyuk Choi (Creative Director) Kenneth Nienhuser (Verbal Strategist) Ji Hye Shin (Senior Brand Designer) Kimmi Miyeon Kim (Senior Event Designer) Yun Jeong Seok (Graphic Designer) Hak Jae Jung (Senior Graphic Designer) Yeon Dan Choi (Senior Event Designer) Min Hwan Jung (Account Management)