Centring on the phrase “We are Tokyo”, this campaign aims to raise public awareness of the existence of the airport. Situated right outside Tokyo, the airport offers many possibilities for development. Another aim was to motivate airport contractors and staff internally, and to prepare for the influx of visitors to the 2020 Olympic Games in Tokyo. This was implemented through a megaphone-like treatment of the text, supported by proud personal declarations, thus encouraging a culture traditionally seen as reticent to boldly step up to proclaim that each employee is a brand ambassador for the city they represent.
Interbrand Japan, Tokyo
Tokyo International Air Terminal Corporation, Tokyo
Masashi Tanaka, Aki Kawai, Yosuke Azuma, Atsushi Yamada