We Ride History

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To mark the 30th anniversary of the bicycle manufacturer Canyon, this internal publication was developed as a storybook that tells the company’s history of success. Following the concept of “Every Canyon Tells a Story”, it presents 150 curious and moving Canyon Crew stories representing the company’s passion, team spirit and great vision. The individual stories are divided into seven chapters with titles such as “Conquering the Summit” or “Stage Jokes”. The reduced design features a great deal of contrast to create an interesting framework for the anecdotes. The employee names are set in larger type to underscore the significance of everyone in the company.

  • Design:
    KMS TEAM, Munich
  • Managing Director:
    Patrick Märki
  • Managing Partner:
    Knut Maierhofer
  • Client:
    Canyon Bicycles GmbH, Koblenz
  • Art Direction:
    Jessica Krier
  • Project Management:
    Kathrin Bach
  • Graphic Design:
    Aurelian Hallhuber