The design and the production of the website for organic milk manufacturer Weißenhorner was focused on the visualisation of the brand’s own values: quality, naturalness and transparency. This was communicated with clear product displays and impressive 360-degree views of the images. The user receives a lot of information under the menu item “What’s in it?” where the ingredients of each product are disclosed. A milk van tour based on Google Maps zooms in on the places where Weißenhorner purchase the milk for their products. In the process, the user learns about the farmers and their families via thumbnail strips. A line as a central design element connects all contents and leads through the world of Weißenhorner.