Red Dot Design Award
Corporate Publishing

Wenn es darauf ankommt

Wenn es darauf ankommt | Red Dot Design Award

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Safran Vectronix is a leading manufacturer of optronic devices, state-of-the-art systems and sensors for military as well as civil applications. Its new image brochure aims to highlight the high precision and reliability of the products. As a central theme, the imagery aims to reflect the raw reality of the target group. Besides impressive landscape photographs, user-specific image compositions show what the products can achieve on a daily basis – in the military, in the police and in the civil area. News ticker-style headlines underline the authenticity of the pictures and help to enhance the self-image of the customers and of their challenging job. This is contrasted with the purely functional aesthetics of the products.

Red Dot Design Award

Credits
  • Client:
    Safran Vectronix AG, Heerbrugg, Switzerland
  • Design:
    Haselwanter Grafik_und Design, Dornbirn, Austria
  • Photography:
    Markus Gmeiner Lustenau, Austria Christian Holzknecht Vienna, Austria Fotostudio Till Hückels Dornbirn, Austria
  • Text:
    Werner Waltenberger Linau, Germany
  • Printing:
    Bernhard Gössler Dornbirn, Austria
Wenn es darauf ankommt | Red Dot Design Award
Wenn es darauf ankommt | Red Dot Design Award
Wenn es darauf ankommt | Red Dot Design Award
Wenn es darauf ankommt | Red Dot Design Award