Respa Chups
What Next
The WHAT NEXT logo is an oxymoron, both a question and an answer depending on context, closely representing the ethos of the company’s name. Its minimalistic logo-sign deliberately communicates imperfection and serves as a clever, memorable metaphor as a logo. Beyond its standalone use, it generates visual assets for branding, enabling playful execution across platforms and expanding the brand’s core values.
Red Dot Award: Design Concept | Ready For Market | Brand Design and Identity
Credits
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Studio:Zero Bureau, Hong Kong
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Design:Marko Stanojevic
