This soundtrack is part of a highly popular McDonald’s television commercial on the occasion of Valentine’s Day. In the commercial, two teenagers spend an unforgettable summer together and meet again several years later thanks to a unique fast food order. The balladlike sound with its dominant, soulful vocals reflects and enhances the heart-warming story. Moreover, the sound design effectively implements the aim of the campaign which is to instil a distinct freshness into the brand communication.
Andreas Pauli, Armin Jochum, Jörg Hoffmann
Till Rothweiler, Viktor Kislovskij
McDonald’s Deutschland Inc., Munich
Leo Burnett Germany, Frankfurt/Main thjnk ag, Hamburg