Red Dot Design Award
Commercial Sound

What We Love

What We Love | Red Dot Design Award

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This soundtrack is part of a highly popular McDonald’s television commercial on the occasion of Valentine’s Day. In the commercial, two teenagers spend an unforgettable summer together and meet again several years later thanks to a unique fast food order. The balladlike sound with its dominant, soulful vocals reflects and enhances the heart-warming story. Moreover, the sound design effectively implements the aim of the campaign which is to instil a distinct freshness into the brand communication.

Red Dot Design Award

Credits
  • Creative Direction:
    Andreas Pauli, Armin Jochum, Jörg Hoffmann
  • Text:
    Andreas Daum
  • Art Direction:
    Till Rothweiler, Viktor Kislovskij
  • Client:
    McDonald’s Deutschland Inc., Munich
  • Design:
    Leo Burnett Germany, Frankfurt/Main thjnk ag, Hamburg
What We Love | Red Dot Design Award
What We Love | Red Dot Design Award
What We Love | Red Dot Design Award
What We Love | Red Dot Design Award
What We Love | Red Dot Design Award