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Whitestrips Advent Calendar

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This giveaway, which was distributed at selected chemists and pharmacies in the pre-Christmas period to increase costumer loyalty, plays with the image of a white Christmas. It is designed in pure white; even the embossed numbers on the doors do not interrupt the monochrome look. Behind every door are two blend-a-med Whitestrips, which – if used over the entire Advent season – are to provide snow-white teeth. With the help of a small mirror which is behind the 24th door, the result can be checked.

Credits
  • Client:
    Procter & Gamble Service GmbH, Schwalbach am Taunus
  • Design:
    Leo Burnett, Frankfurt/Main
  • executive creative director:
    Andreas Läufer
  • creative direction:
    Hans-Jürgen Kämmerer
  • art direction:
    Julia Rottmann, Andreas Ristau
  • text:
    Benjamin Merkel
  • account management:
    Martin Krauter
  • production:
    Netti Weber