Beverage Packaging

Wick Winery

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Wick Vineyards is a pioneer of ecological viniculture in Germany. Appreciating the grapes as a gift from nature is a central part of its philosophy. Just like the wines, the new packaging design follows the motto “reduced to the essentials”, yet without forfeiting its unique design language and personality: the typography of the labels features handwritten lettering. The names of the edition wines are drawn energetically with brush and ink by the winegrower’s wife herself. The labels consciously avoid hot-foil printing, creating an authentic identity with a personal character.

Credits
  • Client:
    Weingut Wick, Zellertal-Zell
  • Design:
    New Cat Orange, Wiesbaden
  • Creative Direction/Art Direction:
    HP Becker
  • Graphic Design:
    Julia Friesdorf