The new corporate architecture transfers traditional fields of competencies like cosiness, comfort, quality and German cuisine into a contemporary design for the restaurant chain Wienerwald and underlines the realignment of the brand. The colours as well as the material selection pick up the aspects of naturalness, which are expressed in materials such as wood, leather and different fabrics. Aside from white, a dominant green is used to convey freshness. Touches of gold conjure associations of quality and the golden crust of the main product, the “Grillhendl”, a grilled chicken.
Wienerwald Franchise GmbH, Munich
Ippolito Fleitz Group – Identity Architects, Stuttgart
Peter Ippolito, Gunter Fleitz, Moritz Köhler, Tim Lessmann, Bartlomiej Pluskota