Red Dot Design Award
Beverage Packaging

WIII – Williams Christbirne

WIII – Williams Christbirne | Red Dot Design Award

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This modern and memorable corporate design aims to arouse the interest of a young target group in the traditional Williams Christbirne liquor. The product bottles have been fully refined, showcasing a bold and fresh design. The colours create a precise identity which reflects the flavourful content. Featuring a minimalist appeal, the packaging focuses only on relevant data. On the back, the bottles advertise in a personalised tone and with humorous descriptions. Matching overpacks emphasise the special value of the drinks and increase attention.

Red Dot Design Award

[Red Dot: Junior Award]
Credits
  • University:
    University of Applied Sciences and Arts, Dortmund, Germany
  • Design:
    Sarah Jabs, Wetter, Germany
WIII – Williams Christbirne | Red Dot Design Award
WIII – Williams Christbirne | Red Dot Design Award
WIII – Williams Christbirne | Red Dot Design Award