Red Dot Design Award
Packaging

Williamson Tea Limited Edition Caddies

Williamson Tea Limited Edition Caddies | Red Dot Design Award

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This collection of elephant tea caddies in a limited edition serves to increase sales figures. Its distinctive shape has a strong shelf presence and firmly links the packaging to the logo of the manufacturer. The market launch of an entire series of elephant tea caddies, each with different graphics and of unique character, allows the brand to appeal to a wider audience. The artistic design turns the tea caddies into collector’s items. The silver sleeve not only communicates the premium quality but also increases brand awareness.

Red Dot Design Award

Credits
  • Client:
    Williamson Fine Teas Ltd, Newbury, Berkshire
  • Design:
    Springetts Brand Design Consultants Ltd, London
Williamson Tea Limited Edition Caddies | Red Dot Design Award