Red Dot Design Award
Marketing Brochure

Willkommen bei den Buschs

Willkommen bei den Buschs | Red Dot Design Award

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This unpretentious brochure is aimed at marketing condominiums in Wilhelm-Busch-Straße, Frankfurt/Main. Inspired by the address, the layout echoes the congenial visual language of the poet and painter and intentionally does so without any computer renderings. The protagonists reflect a representative profile of the current residents. People interested in an apartment in close proximity to Uncle Nolte or Master Lämpel are invited in verse to a personal meeting. The humorous design concept lends each piece of real estate its own character.

Red Dot Design Award

  • Client:
    Claus Wisser Verwaltungs- und Beteiligungs GmbH & Co. KG, Frankfurt/Main
  • Design:
    Standard Rad. GmbH, Frankfurt/Main
  • creative direction:
    Kerstin Amend, Standard Rad.
  • art direction:
    Katharina Manz, Standard Rad.
  • concept:
    Claus Wisser; Kerstin Amend, Katharina Manz, Standard Rad.; Thomas Heise
  • text:
    Wilhelm Busch, Thomas Heise
  • project management:
    Katharina Manz, Standard Rad.
  • illustration:
    Wilhelm Busch & Standard Rad.
Willkommen bei den Buschs | Red Dot Design Award
Willkommen bei den Buschs | Red Dot Design Award