The name of the vineyard Winehunters is based on the aim of its six owners to capture taste trends with their special wines. Analogous to the subject of hunting, a target became the key element of the packaging design. The names of the wines are likewise inspired by the subject of hunting. The Pinot Noir, which is a great accompaniment to red meat, is called “Der Jäger” (The Hunter) and the white Pinot Gris as a good companion to fish has been named “Der Fischer” (The Fisherman). Each grape variety is represented by an intuitively understandable coat of arms on the label, which as a cropped key visual provides a clear view of the wine.