Red Dot Design Award
Beverage Packaging

Winter Mulled Wine

Winter Mulled Wine | Red Dot Design Award

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Zimsko Kuhano Vino, which means “winter mulled wine” in Croatian language, is a ready to drink hot wine punch that only needs to be reheated. The three litre packs are stored in a box with a wintry design, which evokes strong associations with a festive Christmas atmosphere and the holiday season. The knitted patterns with motifs of a reindeer and ice crystals emulate a typical Norwegian sweater, which keeps the body warm just like this mulled wine does. The simple colour scheme of the box indicates whether it contains red or white wine.

Red Dot Design Award

Credits
  • Client:
    Dobra berba d.o.o., Zagreb
  • Design/Concept:
    Romana Kajp, Zagreb
  • Account Management/Strategic Planning:
    Ileana Radojevi_, Zagreb
  • Photography:
    Domagoj Kuni_, Zagreb
Winter Mulled Wine | Red Dot Design Award