Beverage Packaging

Winter Mulled Wine

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Zimsko Kuhano Vino, which means “winter mulled wine” in Croatian language, is a ready to drink hot wine punch that only needs to be reheated. The three litre packs are stored in a box with a wintry design, which evokes strong associations with a festive Christmas atmosphere and the holiday season. The knitted patterns with motifs of a reindeer and ice crystals emulate a typical Norwegian sweater, which keeps the body warm just like this mulled wine does. The simple colour scheme of the box indicates whether it contains red or white wine.

Credits
  • Client:
    Dobra berba d.o.o., Zagreb
  • Design/Concept:
    Romana Kajp, Zagreb
  • Account Management/Strategic Planning:
    Ileana Radojevi_, Zagreb
  • Photography:
    Domagoj Kuni_, Zagreb