World of Sports – Stage 5

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With an experimental layout and typography, this brochure invites architectural firms all over the world to take part in the architecture competition of the adidas Group. The brochure series is part of the accompanying material and provides information about the objectives, brand values and planned construction sections. The colour code and the unique font designs give each section – office building, conference building and green spaces – their own characteristic look. Each of the experimental font designs combines two elements relevant to the brand and the construction plans.

  • Client:
    adidas AG, Herzogenaurach
  • Design:
    EIGA Design, Hamburg
  • Creative Direction:
    Henning Otto, Elisabeth Plass
  • Graphic Design:
    Jutta Regenhardt, Sophie-Charlotte Danzer, Pascal Winter
  • Typography:
    Karol Gadzala