Worpswede, an artists’ village in northern Germany, was at risk of falling into oblivion. The development of a new corporate identity has changed its image to that of an artistic and cultural centre of interregional importance. The relaunch has given rise to a new image. Moving away from nature and harmony, emphasis is now placed on the radicalness of the first generation of Worpswede artists. The typographic nature of the logo focuses on the village’s name. The triangle at the centre is an eye-catcher that not only splits the syllables but alludes to Worpswede’s striking topography. The focus on the typography and the arresting shade of yellow turns the name Worpswede into a brand. It symbolises boldness and self-confidence and does justice to the once radical ideas of the founders of the artists’ colony.