New Year Gift Packaging

Wu Xing Fortune Cake

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With its pentagonal shape, this signal-red gift box combines typical Taiwanese design with traditional Chinese New Year customs. Each side features a detailed design representing the five elements and their associated animals: gold/chicken, wood/dog, water/pig, fire/goat and earth/cow. In addition, there are Chinese proverbs of good fortune to the inside of the fold-out compartments. The multifunctional box houses pineapple cake and can afterwards be used as a New Year’s decoration or as a bookmark.

  • Client:
    HongLuBao Co., Ltd., Taipei
  • Design:
    Amone Hsieh, Feng-Chuan Chen
  • creative direction:
    Amone Hsieh, Feng-Chuan Chen