PLY is an interactive webshop for furniture, lighting and design classics. Two new configurations have been developed to make the presentation of products look more authentic. The 3D configurator presents furniture and lamps in almost photorealistic clearness. The programme shows surfaces such as enamel, powder coating and metal in outstanding detail and visual depth. The second configurator allows the creation of personal moodboards by giving users the ability to select by drag and drop any products in the shop and then arrange them in context with other products and materials in three different room scenarios.