Red Dot Design Award
Packaging

X-Press-U

X-Press-U | Red Dot Design Award

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The objective of the concept behind the X-Press-U multisensory experience was to combine various UV printing and finishing techniques with the aspect of culinary delight. Visualising a symbiosis of coffee and praline, a selection of coffee capsules paired with flavour-matching pralines are packed in a printed-paper sleeve with a highly sophisticated finish. The recyclable paper sleeves were produced in-house using UV technology and finished offline, for instance with golden polyester glitter or laser-cut motifs. This has turned the combination of luxury foods and various printing and finishing techniques into a multisensory experience.

Red Dot Design Award

X-Press-U | Red Dot Design Award
X-Press-U | Red Dot Design Award