Food Packaging

Xiao-Shi-Mi – Snack Seeker Mushroom Shortbread

Back Download

Xinshe is a city near the mountainous area in the middle of Taiwan, famous as the place of origin of fresh mushrooms. The Xiao-Shi-Mi shortbread is made of the high-quality dried mushrooms produced in Xinshe. The packaging design adopts hand-drawn illustrations of local characteristics, such as the Sea of Flowers and animals common to the region. Three boxes with different motifs are included in a decorative gift box. Due to their shape and colour scheme, the individual elements combine to form a harmonious whole.

Credits
  • Creative Direction:
    Huang-Yu Xu
  • Image Editing:
    Jing-Hui Wang
  • Design:
    Hoora Design, Chiayi
  • Client:
    Taichung Xinshe Dist Peasant Association, Taichung City