Red Dot Design Award
Packaging

XPUMP Premium

XPUMP Premium | Red Dot Design Award

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The XPUMP product is powered by the XROUND digital signal processing algorithm. The smart algorithm can transform any speaker or headphone into a premium home theatre sound stage. At the core of the visual design for this packaging are the sound characteristics of the product. Upon opening, the col-ourful stripes appear and groove the sensory nerve, while the enigmatic wave shape reflects the dynamic voice recording of the development team. Besides, the slopes on the box symbolise an extension of the image memory, the main icon X. The whole packaging design is based on the brand’s features and corporate identity aiming to connect this brand image with the emotions of the consumers.

Red Dot Design Award

Credits
  • Client:
    Embrace Audio Lab Inc., New Taipei City, Taiwan
  • Design:
    Tones Design Integration Co., Ltd., Taipei City, Taiwan
  • Creative Direction:
    Pei-Chi Chuang
  • Graphic Design:
    Ying-Ru Shi
  • Printing:
    Chien-Chang Li
XPUMP Premium | Red Dot Design Award
XPUMP Premium | Red Dot Design Award
XPUMP Premium | Red Dot Design Award