The visual language of the Russian company Yandex.Taxi was supposed to be identifiable offline as well as online. The corporate design is based on the idea of dynamic blocks, the relative proportions and location of which can vary depending on the task at hand. The choice of yellow, white and black as brand colours has a strong visual impact. Three squares, intersecting at different angles and forming a T-shaped element, is an ultra-simplified logo which easily adapts to different media. The logo stretches across any surface, dividing it into three zones which can be used to visually identify information blocks. On the cars, the angle of inclination of the colour blocks forms an arrow – a common symbol for dynamism.
Yandex, Moscow, Russia
ONY, Moscow, Russia
Branding / Communication Design: